I came up with the concept for In Babes We Trust in 2023. With a minor in fashion management, I eagerly leveraged my background to establish my own brand: active and athleisure wear that exudes empowerment, fun, and edginess. On April 2nd, 2024, my trademark was officially registered by the USPTO, marking a significant milestone in this passion project of mine.

In Babes We Trust®

One of the initiatives I started at Trilogy was marketing our events through email campaigns. In 2022, we held 161 events for varying universities and programs. We sent a total of 1,727,948 emails. About 90% of total registrants came directly from our email initiatives. Total revenue was $12,923,330. 

Trilogy Education

In 2023, I had the opportunity to oversee the digital marketing strategy for a personal stylist based in Boca Raton. This encompassed managing blog posts, both organic and paid social media campaigns, as well as providing support for various other tasks critical to the success of a small business.

RiStyled 

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